Meet CEOs/MDs of business behind Nigeria’s $2 billion Sports betting market.

sports betting has evolved considerably in Nigeria from traditional types like pool staking and Baba Ijebu to a thriving sports betting wagering market. Historically tied to European football leagues, swimming pool staking was a typical sight at motor parks and kiosks, where enthusiasts would bet as little as N50-N200 on matches.

Gradually, sports betting with increased web access came virtual wagering, which parallels global trends. The sports betting market is valued at $89.91 billion in 2023 and sports betting is predicted to almost double to $182.02 billion by 2030.

Regardless of financial obstacles such as inflation, Nigeria’s sports betting sector has actually thrived, bring in millions, specifically amongst the vibrant demographic dealing with high unemployment rates.

Reports indicate that approximately 60 million Nigerians aged 18-40 actively take part in sports betting, driving a market that generates a projected annual revenue of N730 billion. The federal government has actually not gone unnoticed by this growth, which is considering regulatory measures like import tax responsibilities and VAT boosts to handle the sector.

The National Lottery Act of 2005 recognized regulative bodies like the National Lottery Regulatory Commission to guarantee fair operations in spite of obstacles in enforcement. Concerns such as inadequate age verification and advertising guideline breaches show market regulatory gaps.

Despite these difficulties, sports betting companies continue to flourish through effective service models and aggressive marketing methods, leveraging the developer influencer market.

These efforts have added to Nigeria’s robust $2 billion gaming sector, with CEOs playing vital functions in broadening audience reach and driving market development. Here are the CEOs of leading sports betting wagering business who have actually considerably added to Nigeria’s $2 billion gambling empire through their substantial audience reach.

Sheriff Olaniyan - CEO Surebet247
Constable Olaniyan is the CEO of Surebet247, a sports betting book business he co-founded with Badmos Olasupo in 2011. His varied profession covers different functions in the gaming and entertainment industry, consisting of working at among the United Kingdom’s biggest video gaming centres, The Palace Bingo Club, where he served as the Lead Engineer in a Bingo and Bowling Club.

Olaniyan holds a BSc in Geography from the University of Ilorin and a Master’s in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, sports betting has turned into a leading e-commerce organization in the sports betting and video gaming sector, operating through online, sports betting mobile, and retail channels. The company was integrated in Nigeria on November 7, 2006, and has actually considering that expanded its presence, attaining over 5,000 downloads on the Google Play Store.
Sam Sadi - CEO Livescorebet
Sam Sadi has more than 25 years of experience in wagering brand names and sports betting media. In 2019, sports betting he became the CEO of LiveScore Group, a completely incorporated environment that integrates relevant sports betting material, engaging functions, and a world-class sportsbook.

Considering that taking the helm right before the pandemic, sports betting Sam has driven considerable development for LiveScore Group. The business’s staff member headcount has increased by 29%, and yearly income has actually risen from around ₤ 10 million to over ₤ 80 million.

Sam’s management and strategic vision have actually moved LiveScore Group’s success and helped shape the industry’s instructions. LiveScoreBet has actually attained major user engagement, with over 100,000 downloads on the Google Play Store.
Anthony Werkman - CEO of Betway Group
Anthony Werkman was selected CEO of Betway in November 2017, having previously acted as the business’s Marketing and Operations Director since 2015. He joined Betway in 2013 and has actually remained in the online video gaming industry considering that 2000, holding different effective functions, consisting of General Manager of an information analytics group and sports betting Director of a digital marketing company.

Under Werkman’s management, Betway has continued to grow its market existence and enhance its offerings. The business’s app has actually garnered significant user engagement, with over 100,000 downloads on the Google Play Store.
Damilare Alabi, Co-Founder, Managing Director NairaBET
Damilare Alabi has identified herself as a senior sports betting executive with a track record of transforming start-ups into institutionalized businesses. Her proficiency spans the gaming, realty, and credit financing industries, where he has developed himself as a strategic and functional leader.

Damilare has contributed in NairaBET’s success for sports betting over 14 years. Considering that June 2019, she has worked as Managing Director and has overseen the company’s growth and operations in Lagos, Nigeria.

Before this, she was the Chief Operating Officer from 2010 to June 2019, critical in the company’s functional strategies and sports betting market expansion.

She founded DearDammy Women’s Initiative (DDWIN), a non-profit organization empowering women-owned companies. DDWIN provides frHer instructional background consists of a Bachelor’s degree in Geology/Earth Science from the University of Ibadan, finished in 2005.

Akin Alabi, the founder of NairaBET.com, sports betting Nigeria’s pioneering sports betting bookmaking business, developed the business in 2009. While NairaBET was not the very first sports betting wagering platform in Nigeria, it was the very first to introduce a completely practical website, setting a benchmark in the industry.
Femi Babalola- General Manager of 1Xbet Nigeria Limited
Femi Babalola is the Managing Director sports betting of 1[XBET Nigeria](https://www.valeriarp.com.tr/index.php?action=profile